Blah-Blah Text: Keep, Cut, or Kill? (Jakob Nielsen)
The introductory paragraph(s) found at the top of many Web pages is what I call blah-blah text: a block of words that users typically skip when they arrive at a page. Instead, their eyes go directly to more actionable content, such as product features, bulleted lists, or hypertext links. (Article dated: October 1, 2007)
