If you were to ask your typical business owner if they plan to add a web log or “blog” to their web site the last answer you’d probably get is an emphatic “yes.” Instead you might get a quizzical look, a frown and a scoff, or even an emphatic “no” instead. That’s a shame because a blog has the power to increase the main site’s traffic, page rank, and general appeal — it can even stand alone and be the site. Blogging is a powerful communication medium if the right software is used, it’s properly designed and maintained, and it’s put to use. (Article dated: April 4, 2007)

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