Bullet-proof E-mail: Ensure Your E-mail Message Gets In, Opened, And Acted On (Newsletter.Industry)
How many e-mail messages do you receive in a week? How much of it is spam? The great spamming tide has made us “quick delete” creatures. People immediately delete any message that is suspect – without reading it. That’s why your subject line is crucial. You need a great one to ensure your e-mails are opened and read rather than deleted. (Article dated: December 5, 2005)
