You’ve worked hard to build a permission-based email list. You’ve made sure people agreed to join before adding them. But still, from time to time, a few of your subscribers hit that dreaded “This is spam” button. This is an excellent example of how the “working” definition of spam has changed. While it used to refer specifically to unsolicited email, recent studies show that many now define spam as unwanted or unrecognized email. (Article dated: September 5, 2007)

Read Making it to the Inbox – 6 Steps to Better Email Deliverability and Battle for the Inbox – The Facts about Email Delivery