Very few people write headlines for search engines. Very few people write headlines for digg. Even FEWER people write headlines for people.

Many people think the purpose of writing better headlines is for search engines or sites like digg. It can be. There’s no denying the importance of search engines for long-term traffic growth, or the opportunity of social bookmarking sites like digg to drive thousands of visitors to your blog very quickly. But great headlines will work for search engines, digg and your audience. (Article dated: March 28, 2007)

Read The Best Headlines Are Not Just Written For Google or Digg