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10 Email Marketing Ideas for 2008 (Constant Contact)

Mishka — Mon, 14 Jan 2008 15:38:45 +0000

As you prepare for another year of email marketing, what do you want to do better or differently? How will you increase your effectiveness so you can look back and say “2008 was a great year for my email marketing efforts”? Here are 10 ideas you can draw from to make your email marketing program better than ever. (Article dated: January 2008)

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8 Ezine Advertising Mistakes To Avoid (Newsletter.Industry)

Mishka — Wed, 18 Jan 2006 16:17:41 +0000

These are several important lessons I’ve learned regarding Ezine Advertising and Marketing Success. Here are eight mistakes you should avoid. (Article dated: January 17, 2006)

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A Guide to CSS Support in Email (Campaign Monitor)

Mishka — Tue, 04 Apr 2006 13:41:32 +0000

If Internet Explorer is the schoolyard bully making our web design lives a little harder, then Hotmail, Lotus Notes and Eudora are serial killers making our email design lives hell. Yes, it’s really that bad. (Article dated: March 30, 2006)

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Bullet-proof E-mail: Ensure Your E-mail Message Gets In, Opened, And Acted On (Newsletter.Industry)

Mishka — Wed, 25 Jan 2006 15:51:52 +0000

How many e-mail messages do you receive in a week? How much of it is spam? The great spamming tide has made us “quick delete” creatures. People immediately delete any message that is suspect – without reading it. That’s why your subject line is crucial. You need a great one to ensure your e-mails are opened and read rather than deleted. (Article dated: December 5, 2005)

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Comparing Apples to Pineapples�the email metrics dilemma (Card Communications)

Mishka — Wed, 28 Mar 2007 14:53:49 +0000

If you’ve ever compared email marketing metrics or benchmark studies, surely you’ve noticed not all email reporting is created equal. In fact, email marketing is the only direct marketing industry that has absolutely no standardization for metrics. How’s that for crazy? (Article dated: March 28, 2007)

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Customizing Your Business Email Marketing Campaign (WebProNews)

Mishka — Wed, 30 Nov 2005 00:03:57 +0000

How are you treating your subscribers? Do they know you care for them? Your customers want to see that you don’t focus on money but on helping them. In other words, you’re not just sending them emails on products to buy. You also send them free information. (Article dated: November 28, 2005)

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Double Your E-Mail Registrations in Seven Steps (ClickZ)

Mishka — Mon, 17 Oct 2005 19:05:25 +0000

You probably know the number of new e-mail registrations your site gets per month. The number is a key indicator of how well you’re doing in building your site’s traffic and customer relationships. It helps track the effect of ad campaigns and other events that drive people to your site. (Article dated: June 24, 2004 )

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Email Design Challenges for 2007 (Card Communications)

Mishka — Mon, 05 Feb 2007 13:31:06 +0000

It seems 2006 was the year for revamping all the most popular email clients. That makes 2007 the year for email marketers to seriously rework HTML templates for optimal rendering results. Before you�re in the thick of your 2007 email marketing design strategy, it�s time to get updated on the top 5 email clients and how they�ve changed. Screen shots add to the power of this article! (Article dated: January 31, 2007)

Shocking Email Design Challenges for 2007 (and how to beat them)

Email Marketing Resolutions (Constant Contact)

Mishka — Thu, 25 Jan 2007 12:32:52 +0000

The arrival of a new year can help motivate us to make decisions that prompt great results. While losing weight, eating healthy, and getting more exercise are all great New Year’s resolutions, I’m thinking about something a little different�making the most of your email marketing efforts. Why not set a goal to reach your personal best as an email marketer in 2007? (Article dated: January 2007)

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Email Newsletter Usability

Mishka — Mon, 07 Aug 2006 12:17:56 +0000

The most significant finding from their usability research on email newsletters is that users have highly emotional reactions to them. This is in strong contrast to research on web site usability, where users are usually much more oriented toward functionality.

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