Web Words » For Site Owners

“Five guide” to do-it-yourself website usability testing (OJR)

Mishka — Mon, 27 Aug 2007 17:03:12 +0000

You’ve put months of work into a special multimedia project. The time-consuming processes of creating and editing text, audio, photos, video and animated graphics has been arduous, but rewarding. You’ve learned more about Flash programming and debugging than you ever intended. And now that there’s an end in sight, you are more than ready to get the package online and out of your life.

Enter the spoiler — the person who utters the words “usability test.” Use these steps, and these forms, to test how readers will react to your new multimedia project or website design.
(Article dated: August 2, 2007)

Read OJR’s ‘five guide’ to do-it-yourself website usability testing

10 Things To Do After You Launch Your Blog (Instigator Blog)

Mishka — Tue, 27 Mar 2007 13:08:21 +0000

You’ve launched your new blog�now what? You want to share your ideas with the world. You want to make a name for yourself. You want to stand out. You want to have some fun too, learn a bit and leverage blogging in other aspects of your life (both personal and business.) All true? Then get ready� (Article dated: March 13, 2007)

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10 Tips for Getting Better Data from Google Analytics (Fenix)

Mishka — Tue, 24 Jul 2007 13:19:46 +0000

Google Analytics is a great web analytics package to help small businesses learn exactly what is happening on their web sites. Not only is it free, it is also flexible and customizable (unlike most free web analytics software). To get better results, however, you’ll need to invest a little time setting it up. Here are 10 things that will help. (Article dated: July 13, 2007)

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15 Unique Ways to Advertise Your Website Offline (BlueJar)

Mishka — Wed, 22 Aug 2007 15:05:39 +0000

The Internet provides millions of ways to advertise your website online, but your competitors are using the same sources and online advertising ideas too. Promoting your website offline can bring in new traffic and help with overall website branding. (Article dated: August 13, 2007)

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7 tricks to Viral Web Marketing

Mishka — Thu, 14 Dec 2006 15:22:20 +0000

Viral marketing (word-of-mouth marketing) is a really cool thing. Just think about it… instead of spending an insane amount of money on newspapers ads, TV commercials or banner ads, you spent nothing – and let your fans do all the work for you. (Article dated: November 23, 2006)

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A Web 2.0 Tour for the Enterprise (Boxes and Arrows)

Mishka — Tue, 02 Jan 2007 16:24:32 +0000

This article aims to dispel some of the myths surrounding Web 2.0 while discussing its practical applications within organizations. Then the enterprise�businesses and their practices�can embrace and extend Web 2.0 to Enterprise 2.0. (Article dated: August 23, 2006)

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Analyzing Key Metrics in Your Web Site Traffic Reports

Mishka — Fri, 05 May 2006 18:59:13 +0000

A good primer, not too technical in nature. (Article dated: May 4, 2006)

Part 1 | Part 2

Avoiding Website Assumptions that Mask Your Blind Spots (Web Marketing Today)

Mishka — Fri, 12 Jan 2007 12:53:09 +0000

Only by assuming that your users know nothing about your site will you convert the most visitors. (Article dated: December 7, 2006)

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Best Blog Directory And RSS Submission Sites

Mishka — Wed, 20 Jun 2007 11:31:30 +0000

Read RSS Top 55 Best Blog Directory And RSS Submission Sites

Blah-Blah Text: Keep, Cut, or Kill? (Jakob Nielsen)

Mishka — Mon, 15 Oct 2007 11:47:49 +0000

The introductory paragraph(s) found at the top of many Web pages is what I call blah-blah text: a block of words that users typically skip when they arrive at a page. Instead, their eyes go directly to more actionable content, such as product features, bulleted lists, or hypertext links. (Article dated: October 1, 2007)

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