Web Words » Web Writing

10 Sure-Fire Headline Formulas That Work

Mishka — Wed, 23 Aug 2006 13:31:32 +0000

So, you�re seeing too many of those �how to� and list headlines, and want to try a few different angles? Let�s move beyond those common headline formulas you see over and over, and add some new blood to your attention-grabbing arsenal. (Article dated: July 30, 2006)

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22 World Class Headline Templates

Mishka — Fri, 19 Oct 2007 13:29:08 +0000

Here are some excellent headline templates you can try out. These templates will make your article titles more interesting and less boring. (Article dated: September 25, 2007)

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7 Things You Need to Know About (Copyblogger)

Mishka — Tue, 04 Sep 2007 13:15:04 +0000

One sure-fire way to get attention from socially driven sites is to write a really good list. (Article dated: August 1, 2007)

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Blah-Blah Text: Keep, Cut, or Kill? (Jakob Nielsen)

Mishka — Mon, 15 Oct 2007 11:47:49 +0000

The introductory paragraph(s) found at the top of many Web pages is what I call blah-blah text: a block of words that users typically skip when they arrive at a page. Instead, their eyes go directly to more actionable content, such as product features, bulleted lists, or hypertext links. (Article dated: October 1, 2007)

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Copywriting for eCommerce (Vitamin)

Mishka — Wed, 08 Aug 2007 12:54:13 +0000

A site�s copy is one of its most important elements � especially in the world of eCommerce. And in eCommerce one of the worst mistakes a copywriter can make when writing is to concentrate only on product descriptions.

While product descriptions are important, they�re only the tip of the eCommerce copy iceberg. After all, an eCommerce site is everything at once for an online retailer � simultaneously serving as a catalog, store, marketing tool, and company information source � and the copy responsible for selling both your product and your company in the highly competitive web marketplace is at the center of it all. (Article dated: August 6, 2007)

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Does Your Copy Hold Up To A Quick Glance? (Digital Web)

Mishka — Thu, 01 Mar 2007 17:52:02 +0000

Quick�what does your site�s copy say about you? Take a look at your stats, and you�ll see that a surprising number of the visits to your site last less than a minute. Sure, some of those may be bots or search engines, but real visitors are making decisions about your site in the time it takes to blink. (Article dated: February 20, 2007)

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Limit your word count when making a point

Mishka — Fri, 05 Jan 2007 16:29:36 +0000

Once in a while, I receive emails with long paragraphs. After I read through an email like that, I usually ask myself: �Okay, does he mean this, or that?� (Article dated: November 24, 2006)

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Rediscovering Communication (UX Matters)

Mishka — Thu, 30 Aug 2007 14:00:54 +0000

Blogs, wikis, emails, Web sites, virtual worlds, text messages�oh, my. Today we have more ways of communicating than ever. The challenge? If businesses aren�t careful, what they�re trying to say�and what their customers are trying to say�can get lost in the complexity. (Article dated: August 6, 2007)

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Resurrect Your Writing, Redeem Your Soul (Digital Web)

Mishka — Thu, 01 Dec 2005 18:23:45 +0000

You�ve given in to the corrupting influence of business babble. It�s not your fault, though�you�re not really a writer. You�re the designer, the team lead, the valid-HTML jockey, the smartie who gets things done. But inevitably, working on the Web means writing on the Web. (Article dated: November 28, 2005)

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The Best Headlines Are Not Just Written For Google or Digg (Instigator Blog)

Mishka — Mon, 02 Apr 2007 14:00:47 +0000

Very few people write headlines for search engines. Very few people write headlines for digg. Even FEWER people write headlines for people.

Many people think the purpose of writing better headlines is for search engines or sites like digg. It can be. There�s no denying the importance of search engines for long-term traffic growth, or the opportunity of social bookmarking sites like digg to drive thousands of visitors to your blog very quickly. But great headlines will work for search engines, digg and your audience. (Article dated: March 28, 2007)

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