Writing for the Web (Marquis Côté)
Writing for the Web is different than writing for print. People do not read the same way on a screen. They scan content and jump from topic to topic. Web writing should be about communicating with words that drive actions. Consider that a low percentage of Web readers read content word-for-word, the rest they just scan it and reading from computer screens is slower than reading from paper. (Article dated: March 14, 2007)
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